Kroger has been in the industry for many years. During these years they have evolved the way of buying which was liked by most of their customers.
All in all shopping experience for customers has been on a positive side. A wide section of variety and digital coupons are one of the reasons for Kroger popularity. In most of the comments, people mentioned the product variety and rewards which makes it stand out from others.
You can send your response to www.krogerfeedback.com